Liberty London
❤ ÁLVAREZ GÓMEZ – Alvarez Gomez –
started by three cousins and still family-owned today – and its signature scent
Agua de Colonia are icons not just of Spanish perfumery but of Spanish culture.
An uplifting blend of lemon, bergamot, lavender and geranium, the fragrance was
a hit when it was created in 1912 and remains a hit today. But Alvarez Gomez is
not content to rest on its laurels and continues to create perfumes using the
best ingredients from across Spain.
❤AVOCA
– An Irish Institution, Avoca has been making its famous throws at the same
mill outside Wieklow’s Avoca village since 1823. Hand woven from 100% natural
fibers – lambswools and mohairs, cashmeres and cottons – the throws and their
vibrant colorways have become much-loved around the world for their softness,
their lively style and their quality. Our mill in Avoca village was originally
set up as cooperative in 1723. Here, local farmers could grind their corn and
spin and weave their wool for clothing for the local miners. Times were tough
in rural Ireland and it was soon a vital local resource. At first, only
uncolored yarn was used in tweed for clothing and blankets for beds. Later
though, color came to the valleys as natural vegetable dyes in reds, greens and
yellows began to be used. These were soon recognized as Avoca’s signature hues.
Today, we have 12 locations across the country. After all this time, the ethos
of Avoca remains the same. We cherish our time-honored traditions, which have
been lovingly passed down through several generations. Today, there are third
generation weavers working at the Mill. Our skills might be steeped in a long
and rich tradition, but our attitude is to look to the future. Now heralded as
one of Ireland’s most exciting retail stores, there are Avoca ceramics,
clothing, perfumes, soaps and more from our own design studio. We have a host
of award winning cafes and restaurants, food markets crammed with artisanal ingredients
from near and far, as well as best-selling range of Avoca cookbooks. There are
also gardens to explore at many of our stores, as well as florists and garden
centers. The list goes on. And all of this from a modest hand weaving mill,
established in a rural Irish village in 1723.
❤AVENIDA
HOME – Taking inspiration from Alice in Wonderland, early 20th century
Swedish design, woodland creatures and sundry other sources, family-run brand
Avenida Home brings a vibrant splash of whimsy to the home ware market. Working
with artists, illustrators and its own designers, the company designs all of
its products in its busy Bath
studio and makes them in small, family-owned factories across Europe and
the UK. Full of contemporary charm, Avenida Home’s products are
built to last. Avenida means avenue in Spanish, a word filled with connotations
of discovery. It’s exactly what Isabel Saiz had in mind when she founded her
business in 2010. Her dream was to bring “:new and unexpected designs, beauty and
quality to home accessories.” Previously Head of Marketing at Farrow &
Ball, Isabel has been in charge of the National Trust Home Collection and
Delicious Art at the National Gallery, London .She is also a proud winner of the International Design
Effectiveness Awards. With Avenida Home, her creative energy has found the
perfect outlet. Isabel manages the overall brand and the entire creative and
production process. All Avenida Home accessories are created in the studio in Bath and are made by skilled local people and artisans in
small family-owned factories in the UK and Europe. Isabel also works with exceptional artists and designers
to create Avenida’s exclusive pieces. This means a design might start out as a
painting or as an illustration, before adorning a unique piece of homeware.
Each individual item is then crafted with the best quality materials to reflect
the original piece of art and to maximize its functionality. The results are
always beautiful, practical pieces that can be used and enjoyed for a long
time. Colorful, modern and individual – every Avenida Home accessory tells a
particular story and all collections share a contemporary yet timeless feel.
❤AVEDA
– Aveda is a world leader in making plant-based skincare products that are both
effective and ethical. Led by its founder Horst Rechelbacher, the Minnesota company was one of the first in the world to move towards
an environmentally friendly structure (today the 100% renewable energy-powered
company uses 100% recycled packaging). But what really sets the brand apart is
its products. Clinically tested, all natural and much loved by customers around
the world, the skincare products at the heart of the brand are some of the best
in the world.
❤AUSTIN
AUSTIN – Founded in 2017 by father-daughter duo, Richard and Essie Austin,
Austin Austin is a family business run from the pair’s home in Norfolk.
Combining Richard’s more than 40 years’ experience in organics with Eessie’s
background in art and design, the brand prizes skin care with conscience,
presenting an introductory lineup of six Soil Association-certified organic,
vegan-friendly, unisex formulas for hair, hands and body. Forging a seamless
link between quality, performance and aesthetic, each formula is made with its
own aromatic blend of plant-based ingredients and packaging is adorned with contemporary
characterful line portraits that’ll make modern interiors swoon. All Austin
Austin products are certified Organic by the Soil Association and COSMOS. They
are produced in East Anglia and tested only on people. Our bottles are made from 100%
recycled material and our boxes from FSC accredited sustainable managed forests.
All of the packaging used is recyclable. Austin Austin products are all vegan
(apart from our body cream which uses a small amount of beeswax) and they do
not contain any GM ingredients, SLS, silicones, parabens, mineral oils,
artificial colors or fragrances. Austin Austin was founded by daughter and
father from Norfolk, Bessie and Richard Austin. Richard has worked with
Organics since the 70s’ and is also founder of Rainbow Wholefoods and
Kingfisher Natural Toothpaste. Bessie grew up eating Organic food and using
natural products. Before Austin Austin she worked in design and advertising. As
a family run business we are committed to making these products as good as they
can be and we undertake almost every process close to home in East Anglia. We want every bottle of Austin Austin to be of exquisite
quality, to be a canvas for artwork on the bathroom shelf and to be priced in a
way that ensures that our products don’t become too precious to be properly
enjoyed every day.
❤AURELLIA
PROBIOTIC SKINCARE – Founded by dermatologist Claire Vero, Aurelia Probiotic
Skincare is one of the world’s leading beauty brands. Made in Britain from
pure, sustainably sourced BioOrganic ingredients, the brand’s much-loved
products are scientifically proven to prevent the appearance of ageing, calm
stress-damaged skin, prevent cellular damage and boost collagen to ensure
youthful radiance with the purest formula possible. Which is probably why
Aurelia keeps winning awards.
❤ATTIRECARE
– Manchester-based brand Attirecare offers a niche selection of home, garment
and shoe care products to revive old favorites and keep fabrics fresh. By
eliminating the need for over-washing and in turn, extending the life of
treasured possessions, the brand’s sleek lineup of specialist, gender-neutral
solutions are designed to make a positive impact on both the fashion industry
and environment – made with care in the UK without any harsh chemicals or
harmful ingredients. Attirecare is a niche selection of Shoe, Garment and Home
care products, inspired by travel and sustainable living. The brand was born
out of the realization that we wanted to offer something that has the power to
positively influence the fashion and retail industry and promote sustainable
living. We offer products that are unique and innovative to the market. The
main thing the product range offers to our customers is practicality, stuff you
didn’t realize you needed and now cannot live without! The collection is made
up of gender-neutral ‘aftercare products’ which are both pleasing to the eye,
considered in design and most importantly do what they say they will on the
bottle. The business won Graduate Fashion Week’s New Business Award 2018.
Attirecare products do not contain any harsh chemicals, ingredients or anything
which can negatively affect the environment and all bottles are fully
recyclable. Our promise is that would never sell something that we have not
tested or would not use ourselves. Ensuring that we are always keeping a close
eye on the production where possible as all of our products are manufactured
and made in the UK. As a brand, we want to continue to innovate and improve
as a whole, through sustainability and also the transparency of the company.
Listening to every piece of advice and criticism we get from our ever-growing
loyal customer base along the way.
❤ATELIER
VM – Founded in 1998 by Marta Caffarelli and Viola Naj-Oleari, Atelier VM is an
Italian brand that challenges the conception of fine jewelry. The designers
take inspiration from their everyday lives; the people they encounter, their
memories and travels, are translated into their pieces – each of which has its
own story. With a light, refined aesthetic at the forefront of every design,
they believe that jewelry has the power to become entwined with the self, with
each piece gradually becoming part of the person who wears it. Alchemy is the
art of transforming one substance into another, of transmuting a common metal
into gold; it is the power to create something magical, spiritual and eternal.
Alchemists spent centuries in secrecy, experimenting in their laboratories with
metals, with stones, wine various substances and with the elements. Atelier VM
is an alchemical laboratory where a ring, a stone, a bracelet, a good luck
charm become a moment, a feeling, a memory, a season, a person. Jewels that
somehow materialize the intangible gifts of life and that once made and worn,
grow with us and take on the shape of our fingers and necks, absorb our
experiences and protect us along the way. This is our little alchemical secret.
Since 1998, Marta Caffarelli and Viola Naj Oleari have been the soul of Atelier
VM.
❤ATELIER
BLOEM – Inspired by the vibrant delights of Bloemenmarkt, the flower market
that floats on a central Amsterdam canal, Atelier Bloem is a collection of
evocative perfumes from Matthew Malin and Andrew Goetz (of Malin-Goetz). Built
around Netherlandish themes, each fragrance – from floral to green to citrus
accord – is infused with the expertise of its founders and their passion for
the country. Tying up the brand’s aesthetic are understated, elegant and
uniform bottles. Founded by industry veterans Matthew Malin and Andrew Goetz,
Atelier Bloem is a bespoke collection of fragrances inspired by Bloemenmarkt, Amsterdam’s famed floating flower market. Each Eau de Parfum is
creatively distilled and unique crafted for a remarkably alluring scent.
❤ASTLEY
CLARKE – Each piece of Astley Clarke’s jewelry starts out as a drawing in the brand’s
busy London studio and is then crafted using traditional techniques. Building
collections around subjects diverse as celestial bodies, zodiac signs and
honeycomb, the brand has a distinctly imaginative aesthetic that never fails to
be wearable. At Astley Clarke, attention to detail is paramount and you can see
this in everything from its fine silversmith detailing to the gleaming gemstones
it selects. A British luxury jewelry brand creating design-led, refined jewelry
to be worn every day. Astley Clarke was founded in London by Bec Astley Clarke MBE in 2007, to celebrate design, innovation
and color in fine jewelry. A desire to speak a to a new generation of consumers
and propose relevant, quality fine jewelry for the modern woman underpins the
brand’s identity and offer. A sense of Britishness is central to Astley Clarke,
which stands for irreverence as much as it does excellence. Acute attention to detail
is central. Pieces are refined yet easy-to-wear, intelligent and joyful. Tucked
away in an unsuspecting cobbled mews in London’s Paddington, our showroom sits just below the Design
Studio. With our knowledgeable personal shoppers on hand to help you navigate
the myriad of diamond and color gemstones the welcoming environment juxtaposes
old world glamour with contemporary design. Astley Clarke jewelry is sold in
Selfridges, Liberty, Harrods, Fortnum & Mason, Saks, Nordstrom, Neiman
Marcus, David Jones, De Bijenkarf, Tangs and specialist fine jewelers around
the world. Our award-winning website delivers to over 200 countries with
super-fast delivery and unrivaled customer service.
❤ASTIER
DE VILLATTE – Based out of an antique Bastille workshop that used to belong to
Napoleon’s personal silversmith, Astier de Villatte is an utterly unique and
unmistakably French homeware brand. Taking inspiration from sources as peculiar
as the Paris Commune and the milky ceramics of the early 19th century,
the brand creates homeware that has become much-loved in its native Paris and around the world. Special attention should be paid to
its exquisitely evocative scented candles, which can take you back centuries.
Shop the online edit here, or discover the full range in store.
❤ASHLEY
WILLIAMS – Ashley Williams launched her eponymous label in 2003 – less than a
year after graduating from university with a degree in Fashion Design. Since
then, she has risen through the fashion ranks to become one of Britain’s most talked about contemporary designers. From ‘90s-inspured
hair pins to colorful graphic tees, her trend-setting designs often recall
vintage shapes, reimagining them with striking prints and bold slogans for a renewed
sense of kitsch with subtly confrontational undertones.
❤ASCENO
– Born from a love of globetrotting combined with a style-conscious need for
comfort, Asceno was founded in 2014 by best friend duo, Poppy Sexton-Wainwright
and Lauren Leask. The Asceno sleepwear line is a seamless marriage of
travel-friendly sleep apparel and uncompromised luxury, referencing the
laidback tomboy spirit of the 90s with an upbeat-yet-understated aesthetic that
has garnered a global celebrity following. Covering all corners of the
sleepwear cosmos with slumber-enhancing accessories, the range even includes a
series of silk eye masks in sleek, sartorial prints to ensure a blissfully
stylish snooze away from home. ASCENO was founded in 2014 by two friends,
Lauren Leask and Poppy Sexton-Wainwright, with the intent to create a
collection of wardrobe essentials perfectly curated to take a woman
effortlessly through all aspects of her day. As a brand, they strive for women
to feel good in their clothes and to wear them like a second skin. The ASCENO
collection encapsulates the relaxed elegance of their woman, allowing her to be
the purest versions of herself – elegant, relaxed and effortless. The designs
are modern yet timeless. Collections are refreshingly versatile, blurring the
line between lounge and ready-to-wear. Items can be worn both day and night,
city and beach. The product offering includes silk loungewear and
ready-to-wear, relaxed cotton and linen beachwear and textured swim.
Silhouettes are laid-back and worn with ease. ASCENO’s collections have
appeared in the wardrobes of fashion industry’s most notable names from
Victoria Beckham to Aimee Song to Leonie Hanne and Arizona Muse. The brand’s
latest offering in lounge and beachwear has been featured in top global publications
including Vogue, The Sunday Times Style, Tatler and Grazia. ASCENO’s luxury and
versatile collections can be found in some of the best stores worldwide
including NET-A-PORTER, MATCHESFASIION and Selfridges to name just a few.
❤AROMATHERAPY
ASSOCIATES – Aromatherapy Associates has been one of the pioneers in its field,
bringing the healing powers of scent and essential oils into the mainstream for
the past 30 years. Founded by Geraldine Howard, the brand makes
therapy-for-the-soul oils that are used in some of the world’s best spas and
First Class cabins. With concentrations of essential oils that hover around 30%
(about as high as you can go), Aromatherapy Associates’ products are bywords
for unrivaled quality in a market it helped to shape.
❤ARO
FOR KIDS – Aro for Kids is the passion project of embroidery designer Marta
Insa. Insa creates unique items for children’s bedrooms and nurseries, crafting
them with care by hand all the way from inspiration to completion. These
embroidered creations are made using only natural materials, featuring a
charming host of animal and celestial friends.
❤ARMOGAN
– Based out of a workshop in Luxembourg, Armogan brings a steady, old-school
aesthetic to the quick-moving, mass-produced world of watches. Taking its
inspiration from some of the great pieces of pre-war engineering – the custom-built
single-engine monoplane that Charles Lindbergh flew on the first nonstop flight
from New York to Paris,
for example, or the elegant classic cars that gather yearly for the race at Le Mans – the brand has developed a modern style with a
distinctively vintage spirit.
❤ARK –
Bringing together a collection of curious, handsome and totally charming
products, ARK aims to provide “gifts for interesting people”. It’s a wide remit
and the Cambridge-based brand’s offering is diverse: Clogs, necklaces and toys
jostle for attention beside the now-practically-iconic “Boobs” stationery. But
lather might be ARK’s best materials. Combining finds from around the world
plus its own inimitable designs, the brand makes shopping for bags and
accessories very fun indeed.
❤ANYA
HINDMARCH – Balancing elegance with an unmistakably British humor, Anya
Hindmarch’s imaginative bags and accessories are, season after season,
must-haves. The London label is known for its boundless creativity – it produces
ambitious catwalk shows, opens adventurous concept stores and innovates new
leatherworking techniques – but what really seals its reputation as a contemporary
great is its dedication to craftsmanship. Each of Anya Hindmarch’s pieces is
made from the best materials in highly respected workshops in London, Italy and Spain.
❤ANNOUSHKA
– Founded by Annoushka Ducas, one of Britain’s great contemporary designers,
Annoushka is a fine jewelry brand with glamour, color and a spark of bohemian energy
at its heart. Glittering plentifully with diamonds and gleaming with sterling
silver and 18 carat gold, each of the brand’s pieces is handmade from the highest
quality materials. With wearability and an instinct for the iconic underpinning
its design philosophy, Annoushka is a firm favorite of both high society and
high street fashionistas.
❤ANNE-CLAIRE
PETIT – Dutch textile artist Anne-Claire Petit’s creations reflect her
life-long passion for traditional craftsmanship. In 2002, her focus shifted
from fashion accessories to kids’ toys and home décor – a world free from the constraints
of trends and seasons. Reflective of her playful nature, obsession with color
and fascination for natural materials, the designer’s charming hand-knitted
characters are made with love and built to last.
❤ANNA
WALKER LONDON – A Fashion Design graduate with a background in styling, Anna
Walker takes a refreshingly timeless approach towards design. Produced in East London
in small batches to minimize waste, Anna Walker London leather accessories are
made with integrity, paying utmost respect to the Italian vegetable-tanned
leather from which they are crafted. Trims are often left unfinished – raw,
exposed and rough around the edges, which only enhances the natural charm of
this minimal and functional collection.
❤ANNA
SHEFFIELD – Anna Sheffield works within the parameters of classical fine
jewelry – making elegant engagement and wedding rings from gold, silver and
glittering diamonds – but brings in a healthy dose of personality and
innovation to each design. Based out of a studio in New York, the sculpture-trained designer has already created a
contemporary trend with this approach: The interlocking, stackable rings
exemplified by her V-shaped Orbit series. Each piece is handmade in America.
❤ANNA
BEAM – Multi-disciplinary London-based artist Anna Beam’s playful and
irreverent designs span across ceramics, prints and textiles. The graphic
pattern starts off as a sprawl of paint and cut paper before turning into
wearable art.
❤ANNA
+ NINA – Founded in 2012 by Anna de Lanoy Meijer and Nina Poot, Amsterdam-based
lifestyle brand Anna + Nina aims to bring a sense of wonder into the everyday.
Originally focused on charm-like jewelry and fashion accessories, their new
homeware collection was inspired by travels taken between India, Thailand and Bali – with a focus on lively, sensory designs that celebrate
life’s little moments of magic.
❤ANN
DEMEULEMEESTER – Belgian artist Ann Demeulemeester is one of the original
Antwerp Six; the infamous group of radical fashion designers who graduated from
the Royal Academy of Fine Arts from 1980-81. Upon its launch in 1985, the
designer’s namesake brand quickly grew a cult following. Ever-loved for its innovative
use of cutting-edge technology and fabrics to express dark emotion and
sexuality, today’s collections remain true to this aesthetic of gothic
refinement. Ann Demeulemeester – one of the renowned Antwerp Six – finds inspiration
between the duality of shadow and light and creates collections that are
nothing short of poetry. Evoking serenity and romanticism with a rock-inspired
edge, the Belgian-based brand continues Demeulemeester’s dark, rebellious
narrative with current artistic director Sebastian Meunier’s seductive awareness
of the body. Expect languid silhouettes, deconstructive detailing and
androgynous sensibilities.
❤ANISSA
KERMICHE – Cult Paris-born, London-based designer Anissa Kermiche brings a signature
sense of style to all her creations. Spanning across the disciplines, her pieces
share a witty and elegant design logic – blending modern art inspirations with
a clean, contemporary spirit. Anissa is that rare combination of analytical
mind with creative soul. Raised in Paris by strict parents, she earned a degree in engineering,
but always had the dream to create jewelry. Her rebellious and independent
spirit bubbled to the surface and she escaped to pursue jewelry design in London. In her creations, poetry, elegance and sensuality meet
geometry, construction and empowerment. Lamps transform to earrings, paintings
to textures and sculptures to neckpieces. Provocative, confrontational and
irresistible, Anissa’s pieces break convention in original and eclectic
compositions that are nothing short of breathtaking, yet radiate kick-ass
attitude.
❤ANDREA
MAACK – Transforming niche fragrance as we know it, multi-disciplinary artist
Andrea Maack’s brand is an embodiment of her artistic explorations and her life
in Iceland. Her fragrances tell stories that draw parallels between color, artwork
and places, each offering a complex and personal depiction of a physical
subject – some born with a sole intention and others repurposed as a personal
fragrance from a previous life on the art scene. Andrea Maack is a visual
artist from Reykjavik, Iceland. Her work explores the line between art and fashion,
using pencil line drawings as the basis of her process to create one-of-a-kind pieces
of wearable art. In the last few years, she ahs expanded her exploration into the
world of scent, working with French perfumery Apf to create fragrance pieces complement
to her art installations. This led to Andrea Maack Parfums – a small collection
of distinctive fragrances based on her art works.
❤ANDREA
FOHRMAN – A boho-luxe visionary, Andrea Fohrman creates symbolic jewelry
inspired by celestial bodies and the curious goings-on beyond the clouds. With
a sun-soaked studio in LA as her base, the designer travels the world
hand-selecting the stones that make her pieces so relatable. Each design is
handcrafted from 18 carat gold and recycled metals by artisans in California and New York.
Elegant, distinctive and exquisitely made, Andrea Fohrman’s jewelry is built to
last.
❤ANDERSON’S
– Unusually for an Italian label, belt-maker Anderson’s openly takes inspiration
from British style (its name even comes from Savile Row legend Anderson and
Sheppard, just down the road from us) – and a good thing too, as the world’s
tow great centers for tailoring work quite nicely together. Founded in Parma in 1966, the family-run label manufactures all of its
products by hand at a small factory in the city. Made vegetable-tanned leather,
calfskin, crocodile and ostrich, the label’s belts and distinctive, colorful
and built to last.
❤ANAMOLY
– Fusing playful designs with sustainable materials, Anamoly serve up durable,
color-rich products that exude a fun and friendly appeal. Encompassing
everything from animal-printed wallpaper and cotton aprons to sleek tableware,
the brand aims to inspire children to delve deep into their creative minds and
engage in practical play.
❤ANA
ROMERO – Ana Romero’s eponymous lifestyle brand is acclaimed for its distinctive
prints and vibrant, yet sophisticated, approach to color. Rooted in the
designer’s own artwork, the brand presents a selection of home and lifestyle
accessories with a signature style that celebrates color in all its complexity
and combines modern design with luxury craftsmanship.
❤AMI –
AMI comes from the French word for ‘friend’ and the band defines friendly Parisian
nonchalance. Allowing quirks to shine but eschewing fads has made AMI every
editor’s favorite and it was the first menswear brand to win the esteemed ANDAM
prize. Founded by Alexandre Mattiussi in 2011, AMI’s beautifully crafted
clothes are a testament to the designer’s past experience at Dior and Givenchy.
AMI’s understated tailoring will carry you from the office to the evening.
❤AMELIORATE
– Ameliorate was born out of its founder Annette Luck’s desire to create a
remedy for Keratosis Pilaris – a condition causing the skin to be dry and bumpy
– that was both effective and a pleasure to use. Working closely with skincare
experts, she achieved that in the Transforming Body Lotion. Since then, Ameliorate
has continued to develop highly effective skin smoothing and softening products
that are beloved by beauty experts, bloggers and customers. AMELIORATE works by
progressively resurfacing bumpy skin until it is smooth whilst intensely moisturizing
it. Our skincare scientists have incomparable experience and knowledge of KP
and how to manage it for best results. They have discovered which active
ingredients KP skin responds to and the levels needed for optimum
effectiveness. All of our products are designed with insights and have been independently
tested on people with Keratosis Pilaris, dry skin and ingrown hairs. Our 3 Step
Body Skincare System is designed so each step enhances the next: Exfoliate +
Cleanse + Transform.
❤AMEDEI
– This excellence has emerged due to Cecilia Tessieri’s love of chocolate and
dedication to her vision. It all began with an idea and a desire to find the
world’s best cocoa bean in order to produce the most exquisite chocolate
possible. A deep passion for chocolate and devotion to work, together with a
continual search for perfection, have all factored into making Amedei what it
is today. In order to produce an exceptional chocolate it is necessary to
closely follow the many stages involved in the manufacturing of chocolate. This
is exactly what Cecilia Tessieri, founder of Amedei, courageously set out to
do. Amedei seeks out the best plantation and cocoa beans, the most authentic “Cru”
and works with agricultural expertise and environmental consciousness. Great
attention to detail and desire for excellence has earned Amedei the Chocolate
Academy of London’s prestigious “Golden Bean” award in the “bean to bar”. Just
kill honed by long years of study and the inventiveness of people dedicated to
their mission, to make the world a little sweeter, one bar at a time.
❤ALLY
CAPELLINO – A uniquely British kind of brand, Ally Capellino makes elegant,
practical and highly individual bags – often delightfully named for frontbench politicians
– that are loved by a dedicated fan base. Headed up by its irreverent founded
Alison Lloyd, Ally Capellino has mischief in its DNA. The brand is less
interested in fashion’s season-to-season schedule and more interested in
surprising collaborations, like a partnership with Tate, the design of Girl
Guides and Brownie uniforms and a project with London’s first Ace Hotel. Satchels, totes and rucksacks for men
and women who like their design to come without dictates. That’s the backbone
of Ally Capellino, the accessories label so unlike your average fashion brand
that, in the beginning, its name was never even intended to stick. A renegade
from the outset founder Alison Lloyd’s debut collection to T-shirts sent up the
1980 Moscow Olympics scandal. After heading up young British design during that
decade, her characterful classics have since brought her label international
acclaim and cult status among like-minded customers. More than 30 years on, Ally
Capellino accessories have taken their place on the global stage, reliant not
on trends, but on timelessness and quality of design and discreetly
representative of a discerning type of modern consumer. Lloyd’s faithful fans
return time and again not for this season’s it-bag, but for unassuming and
expertly made pieces that fit into their urban existence. An iconoclastic sense
of fun and witty irreverence abides in bags named for Cabinet, Conservative and
New Labor politicians and in the brand’s quintessentially British outlook.
Numerous global stockists, two London shops, a collaboration with the city’s
first Ace Hotel, a long running Artists range for Tate and 2010’s major
retrospective at the Wapping Project mark Ally Capellino as one of the UK’s
most successful homegrown brands. Not only that, but there is an integrity to
the range, with production and practicality as high up on Alison Lloyd’s list
as aesthetics. British design and waxed cotton, Italian veg tanned leather and
attention to detail make up the unique mix of quirk and quality that is Ally
Capellino.